"Pitara", the Hindi word for Box - Outside The Pitara taps into the possibilities beyond the box!

Our Work.

Strategic partnerships that lead to real progress.

Herc Material
Handling LLP

Process · Systems ·
Sales Enablement

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Collab.

Stoberimoo

Founder Support ·
Clarity Mapping

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Collab.

Womenpow Studio

Product Partner ·
Execution

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Collab.

Shenoy's

Conceptualization ·
Strategy · Design

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Collab.

Website Designs

Architecture · Design ·
Content

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Collab.

Herc Material Handling LLP

The Situation

Herc, a third-generation manufacturing business, was handling a high volume of daily quote requests across multiple product lines. Each product had over 60 variants, making quote creation heavily manual and time-consuming.

The inside sales team was spending 20–30 minutes per quote, navigating product configurations, calculations, and discounting at a volume of 50–60 quotes per day. Delays in turnaround were directly leading to lost deals and revenue.

20-30

Minutes per Quote

50-60

Quotes per Day

60+

Product Variants

The Focus

The priority wasn’t adding more people or pushing the team harder, it was removing friction.

We focused on:

  • Reducing time spent per quote
  • Eliminating manual calculations and errors
  • Creating a system the team could actually use, not avoid
The Work

A master Google Sheet was designed to function like a lightweight ERP system:

  • All product variants built into a single structured framework
  • Automated calculations across configurations
  • Integrated discounting logic
  • A standardised quote template aligned with business needs

The system was built to be intuitive, requiring minimal training and effort.

The Shift

Quote creation time dropped from 20–30 minutes to 3–4 minutes per quote.

The sales team could respond faster, reduce errors, and handle higher volumes without bottlenecks—directly improving deal conversion and revenue flow.

Before

per quote

After

Before

Stoberimoo

The Situation

Herc, a third-generation manufacturing business, was handling a high volume of daily quote requests across multiple product lines. Each product had over 60 variants, making quote creation heavily manual and time-consuming.

She came in with a strong artistic vision and commitment to her craft, and was looking for clarity, structure, and guidance to turn that vision into a sustainable business.

Full-Time Job

Security but limited creative freedom

Full-Time Artist

Freedom with uncertainty

The Focus

This wasn’t about rushing growth or chasing revenue.

The focus was to build a steady, grounded foundation, one step at a time.

We prioritised:

  • Creating clarity around the business and brand direction
  • Supporting Simran through the emotional and practical shift to full-time entrepreneurship
  • Building systems that allowed consistency without burnout
The Work

Through weekly consulting sessions (starting July 2025), we worked across:

Brand Direction & Positioning

Task & Time Management

Work–Life Integration

People & Collaboration

Financial Direction & Compliance

As clarity grew, we moved toward planning future-ready goals—including setting up the business for the coming year.

The Shift

Simran now operates with confidence, clarity, and commitment to her art business.

Revenue began converting naturally, not because it was chased, but because the right work was being done consistently. The business now moves with intention, making growth a by-product of alignment and action.

Confidence

Operating with clarity and certainty

Alignment

Business moves with intention

Natural Growth

Revenue as a by-product

Started

July 2025

Format

Weekly Sessions

Approach

One Step at a Time

Womenpow Studio

The Situation
Womenpow Studio, led by founding artist Avantika Mathur, is a digitally driven art practice with a strong presence across art and fashion. With over a decade of experience and formal training across international and Indian institutions, Avantika’s work translates powerfully into physical products.

What was needed was a reliable product partner, one who could take her digital art from concept to finished product with care and consistency.

The Focus

The focus was simple: flawless execution without friction.

We aimed to:

  • Translate digital artwork accurately into physical formats
  • Maintain artistic integrity through every production decision
  • Create a smooth, repeatable process that didn’t distract from Avantika’s creative work
The Work

OTP acts as Womenpow Studio’s product partner, handling end-to-end execution:

Design Preparation

Final designs ready for production

Material & Packaging

Collaborative decision-making

Production & Delivery

End-to-end management

The process is intentionally straightforward—allowing the artist to focus on creating, while execution is taken care of.

The Shift

With a dependable production process in place, Womenpow Studio can confidently extend its digital art into tangible products, without compromising on quality or creative vision.

Artistic Integrity

Every production decision honors the creative vision

Flawless Execution

Reliable, consistent, friction-free

Artist-First

Focus stays on creating, not managing

Product Gallery
Shenoy’s
The Brand
Shenoy’s, founded in 1967, is a legacy restaurant brand rooted in GSB cuisine. Led by Vikram K Shenoy, the third generation of the family, the restaurant was envisioned as a revival that honoured its cultural heritage while speaking to a contemporary audience.
The goal was to bring Shenoy’s back as a space that felt familiar, warm, like family.
The Space & Interiors

The focus was simple: flawless execution without friction.

Our role focused on:

  • Early-stage decisions around the restaurant project initiation
  • Interior and spatial direction to reflect GSB heritage
  • Making cohesive selections across the space to create a unified experience
  • Creating a heritage wall using archival photographs that anchored the restaurant in its history
The intent was to design a space that didn’t just look rooted, but felt lived-in and authentic.
Ambience Gallery

Menu Concept & Design

The menu was conceptualized and designed, with the end product created in close alignment with the Shenoy’s experience, serving as a central touchpoint of the restaurant’s identity.

Before starting the design process, we conducted focused research and competitive analysis, studying comparable heritage and coastal restaurants, understanding how cuisine, pricing, and presentation were positioned, and identifying opportunities to differentiate without losing authenticity.

This insight shaped a menu system that felt both rooted and refined.

OTP led:

  • Concept and creative direction informed by research
  • Visual language inspired by coastal culture and GSB traditions
  • Layout, typography, and material direction
  • End-to-end execution through to final production and delivery
The result was a menu that reflected cultural depth, competitive awareness, and a premium dining experience, while remaining true to the brand’s heritage.
Ambience Gallery

Social Media & Launch Direction

The social media launch for Shenoy’s was treated as an extension of the in-restaurant experience, not just a promotional channel.

A key narrative focus was communicating that Shenoy’s is a family-run restaurant, where dining is meant to feel like being welcomed into a home. Content was shaped to reflect warmth, familiarity, and care, positioning a meal at Shenoy’s as an experience of dining with family, not just being served food.

Alongside this emotional lens, the launch was built with strategic intent.

The work involved:

  • Crafting a launch narrative rooted in family, heritage, and hospitality
  • Developing content and visual aesthetics aligned with the space and menu
  • Maintaining consistency across physical and digital touchpoints
  • Using performance insights to refine content direction and posting strategy
The result was a social presence that felt personal yet polished—where storytelling, aesthetics, and analytics worked together to introduce Shenoy’s to its audience.
Social Gallery
Videography

Videography was used as a key medium to capture and communicate the essence of Shenoy’s, beyond still imagery and written narratives.


The focus was on creating films that reflected the warmth of a family-run restaurant, the intimacy of the dining experience, and the cultural depth of GSB cuisine, while staying visually aligned with the brand’s overall aesthetic.

The work involved:

  • Conceptualizing video narratives aligned with the brand
  • Scriptwriting to guide storytelling and pacing
  • Direction to ensure visual and tonal consistency across films
The outcome was a set of films that brought the Shenoy’s experience to life, designed to integrate seamlessly across the website and launch touchpoints.

Artistic Integrity

Every production decision honors the creative vision

Flawless Execution

Reliable, consistent, friction-free

Artist-First

Focus stays on creating, not managing

Product Gallery

Website Designs

End-to-end websites built with clarity, structure, and intent.

From content and flow to design direction and execution—we build websites that don’t just look good, but work hard for your brand.

What we handled

01

Strategy & Structure

Defining site architecture and user flow

02

Content & Messaging

Crafting clear, compelling narratives

03

Design & Build

Bringing the vision to life

04

Launch & Deliver

Coordinating go-live and handover

Landmark Visas

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Homeseekers India

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Agrofine Foods

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AOSSPL

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